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September 2006

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Subject:
From:
Jim Greenberg <[log in to unmask]>
Reply To:
Teaching Breakfast List <[log in to unmask]>
Date:
Tue, 12 Sep 2006 08:09:56 -0400
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A recent New York Times article, that can be found online at:

http://www.nytimes.com/2006/09/07/business/media/07adco.html

talks about how the Magazine Publishers of America is sponsoring a program
that will provide free online magazine subscriptions to college students in
an effort to draw them into magazine readership.

This maybe useful to some of you that would like to bring magazines into
your courses, but have not because of costs.  The article goes on to talk
about how magazine publishers have long dealt with distribution problems for
college students, who typically change addresses frequently. At the same
time, publishers are working to understand how digital delivery fits into
the larger picture of magazine readership. During the program, students at
five institutions will have the option of subscribing to a particular
publication, a different one for each school. Students who opt in will
receive e-mails with links to the online version of the magazine, which
is identical to the printed version, including advertisements.
Organizers hope that after students graduate and settle down, they will
become subscribers and readers of the magazines' print version. Nina
Link, president and chief executive of the Magazine Publishers of
America, stressed that her organization believes that digital and print
versions are both viable but in different contexts. Other publishers
agreed. Jack Kliger, president and chief executive of Hachette
Filipacchi, said that each medium has advantages over the other but
that both are important.
New York Times, 7 September 2006 (registration req'd)


Mr. James B. Greenberg
Director Teaching, Learning and Technology Center
Milne Library
SUNY College at Oneonta
Oneonta, New York 13820

email: [log in to unmask]
phone: 607-436-2701
fax:   607-436-3081
IM:  oneontatltc

"Ignorance is curable, stupidity lasts forever"

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