A recent New York Times article, that can be found online at: http://www.nytimes.com/2006/09/07/business/media/07adco.html talks about how the Magazine Publishers of America is sponsoring a program that will provide free online magazine subscriptions to college students in an effort to draw them into magazine readership. This maybe useful to some of you that would like to bring magazines into your courses, but have not because of costs. The article goes on to talk about how magazine publishers have long dealt with distribution problems for college students, who typically change addresses frequently. At the same time, publishers are working to understand how digital delivery fits into the larger picture of magazine readership. During the program, students at five institutions will have the option of subscribing to a particular publication, a different one for each school. Students who opt in will receive e-mails with links to the online version of the magazine, which is identical to the printed version, including advertisements. Organizers hope that after students graduate and settle down, they will become subscribers and readers of the magazines' print version. Nina Link, president and chief executive of the Magazine Publishers of America, stressed that her organization believes that digital and print versions are both viable but in different contexts. Other publishers agreed. Jack Kliger, president and chief executive of Hachette Filipacchi, said that each medium has advantages over the other but that both are important. New York Times, 7 September 2006 (registration req'd) Mr. James B. Greenberg Director Teaching, Learning and Technology Center Milne Library SUNY College at Oneonta Oneonta, New York 13820 email: [log in to unmask] phone: 607-436-2701 fax: 607-436-3081 IM: oneontatltc "Ignorance is curable, stupidity lasts forever"