Jim: Thanks for sending the Coleman article. She said what I've been thinking for years -- but oh so much more articulately.
I was reminded of the plethora of TV commercials showing high end young people, dressed to the nines, driving their luxury cars to exclusive clubs where exotic drinks are served and the sophisticates dance and talk their special talk.
And of course, they are wearing the advertiser's clothing and drinking his premium beer. The viewer is supposed to emulate them (by wearing the same clothes and drinking the same beer) because these people are special (better) and we want to have and be what
they have and are.
But what is happening at that party that doesn't happen at your Bar-b-que? People talk, eat, dance, flirt, joke, smile.... Are their jokes funnier? Is their talk more meaningful? Does their food cause more actual gustatory
enjoyment? These are not the question the advertiser wants you to be asking. His house of cards could collapse if you do.
Steve.
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Steven J. Gilbert, Ph.D.
Professor Emeritus of Psychology
State University of New York, College at Oneonta
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From: Teaching Breakfast List [[log in to unmask]] On Behalf Of Greenberg, Jim
Sent: Tuesday, August 20, 2013 12:33 PM
To: [log in to unmask]
Subject: Technology Innovation and Improvisation: Rhetoric and Reality
TBers,
For those of you interested in the intersection of technology and education, I recommend Elizabeth Coleman's recent article in EDUCAUSE Review. It can be found here:
Mr. James B. Greenberg
Director Teaching, Learning and Technology Center
Milne Library
SUNY College at Oneonta Oneonta, New York 13820
email: [log in to unmask]
phone: 607-436-2701
fax: 607-436-3677
Twitter: greenbjb
"Ignorance is curable, stupidity lasts forever"